Yendi (NR), March 23, – His Royal Majesty Ndan Yaa Naa Mahama Abukari Gariba II, King of Dagbon, has appointed Ms Lyssiemay Nyaaba Annoh as the Global Marketing and Communications Representative for Yendi and the wider Dagbon Kingdom.
The appointment is aimed at enhancing Dagbon’s international visibility, promoting its rich cultural heritage, and strengthening global partnerships. Ms Annoh will operate from the United Kingdom, where she is expected to drive strategic communications and international engagement for the Kingdom.
The ceremony was attended on behalf of Gundogu Naa Hajia Samata Abudu, the highest-ranking female authority in Dagbon, by the Vokpi Naa, her principal liaison responsible for coordinating engagements with government, private sector actors, and development partners.
Speaking at the event, Mr Musah Yakubu, Public Relations Officer at the Office of the Yaa Naa, conveyed the King’s confidence in Ms Annoh’s ability to project Dagbon’s image globally and attract meaningful partnerships. He urged her to serve with dedication, integrity, and professionalism.
Promoting Dagbon’s Cultural Identity
Yendi is widely recognised for producing Fugu (Batakari), a traditional handwoven garment symbolising royalty, strength, and identity.
In recognition of its cultural importance, the Government of Ghana has designated Wednesdays as National Fugu Day, an initiative led by the Ministry of Tourism, Culture and Creative Arts to promote local craftsmanship and national pride.
The campaign has gained traction both locally and internationally, with increasing global demand for authentic Ghanaian cultural products.
Profile of the Appointee
Ms Annoh, an alumna of Aggrey Memorial School, is an award-winning, multilingual communications professional with experience in public relations, tourism, corporate reputation management, and stakeholder engagement.
She has worked with high-level executives, institutions, and international clients, bringing expertise in brand positioning, tourism development, and global communications to her new role.
Her appointment is expected to boost Dagbon’s global cultural and economic footprint, particularly in the promotion of traditional industries such as the growing Fugu market.
GNA
Kenneth Odeng Adade
March 23, 2026
No comments:
Post a Comment