Accra, Feb. 6, - Mizani, a
professional salon-exclusive brand under L’Oreal West Africa, has launched a
new hair care technology, ‘Mizani BOND Phorce’ in Accra, which was attended by
over 100 professional hairstylists.
The BOND pHORCE is a game
changing innovation that keeps the hair healthy and strong even after the use
of harsh chemicals and adverse weather effect. This brings the hair back to its
ideal PH Level, which means the cuticles are at its healthiest.
This technology is already
available in Mizani salons.
The General Manager of Mizani,
Mr. Saad Khan, explained how Mizani BOND pHORCE has a unique blend of Maleic
and Citric Acids that protects the hair through a two-step process and prevents
hair from being over-processed and damaged.
According to him, this results in
No Breakage, Longer Length, Bounce and Shine.
He said “the result of healthy
hair is longer length, shine, movement, body and bounce. This is what all
Ghanaian women have been dreaming of – Long and Healthy Hair.”
A hair education expert, Ms.
Yasmine Botchway educated the hairstylists about the product knowledge and took
them through a step by step demonstration on how to use the professional
product.
She also explained how the
technology of Mizani BOND pHORCE is used for a variety of salon services like
Relaxing System, Natural and Transitioning Hair, Braided and Weaves and Deep
Conditioning.
Mizani is one of the most established
Professional salon brands in L'Oréal West Africa's beauty market. Founded in
1991, Mizani’s strong heritage in the industry allows for the offering or
professional grade hair products, designed to empower stylists and consumers to
help create any look with desired ease.
Mizani, has been present in Ghana
for the last 3 years working to develop Professional Hair stylists in Ghana.
Top professional salons in the country like First Choice and Beauty have been
patronizing the brand since years.
GNA
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