Accra, Dec. 5, - MTN Ghana has
launched the fourth edition of its app challenge competition christened “MTN
Applications Challenge Version 5.0” aimed at equipping Ghanaian talents to
develop digital solutions to address everyday challenges facing society.
The platform provides an
opportunity for Ghanaians interested in developing their own apps and would
reward the most innovative and locally-relevant mobile apps developer.
This year’s challenge is on the
theme: "Empowering the Youth in Developing Innovative digital Progress.”
The platform forms part of MTN’s
agenda to grow the App developer community in Africa and also increase local
content across its footprints.
The fifth edition comes after
four successful editions after the challenge was launched in 2013.
Mr Asher Khan, Chief Marketing
Officer of MTN Ghana, launching the event said this year’s programme, aside the
three main categories for entries which are Internet of Things apps that
address local problems, mobile apps and animated videos, there were two new
additions-the introduction of the best female project and the katAppult
initiative.
He said these additions were as a
result of evaluations made of the previous versions that showed that the
competitions over the years had been male dominated and the need to encourage
female participation.
Mr Khan explained that the
katAppult initiative was a commercialisation project that sought to refine and
commercialise winning ideas of MTN Apps challenge creators.
He said this would be done in a
four-pronged process of discovering the innovation, refining the business
models while looking for early adopters, developing the innovation and
commercialising the innovation.
He said application categories
for the platform include; business, education, lifestyle and games, adding that
participants would be expected to write scripts, create a storyboard and create
2D or 3D animation apps.
The first four seasons saw very
innovative and interesting apps with BuzTrick, Oware, Wheeloo and Amatsii
receiving top honours in the previous years.
The competition is open to
university institutions, senior high schools and freelance.
GNA
No comments:
Post a Comment