Accra, March 4, 2026 – Excitement is mounting among football fans in Accra as preparations for the 2026 FIFA World Cup gather pace, triggering a noticeable rise in demand for jerseys of Ghana’s national team, the Ghana national football team.
With less than 100 days to the start of the 2026 FIFA World Cup, Ghana is preparing for its fifth appearance at the global tournament. The Black Stars have been drawn in Group L alongside England, Croatia and Panama.
A visit to trading centres at Osu and Kantamanto Market showed brisk business for vendors selling replica kits.
At Osu, jerseys were selling between GH¢170 and GH¢180, while prices at Kantamanto ranged from GH¢80 to GH¢120 depending on the quality of the material and finishing.
Online platforms were advertising fan versions at approximately GH¢240 for home kits and about GH¢305 for away kits.
Retailers say interest has been rising steadily as the tournament approaches.
“Whenever the national team plays, especially during international competitions, demand rises because supporters want to be part of the excitement,” said Kwame Offei, a sportswear trader in Accra.
He explained that original jerseys produced by Puma were significantly more expensive due to quality standards, official licensing and import duties.
“Authentic jerseys differ from replicas in material and finishing. That is why the official versions cost more,” he added.
Some supporters, however, say high prices often influence their purchasing decisions.
Daniel Arthur, a football enthusiast in Osu, said although many fans were eager to support the national team, affordability remained a challenge.
“We all want to support the Black Stars, but when a jersey costs over GH¢300 it becomes difficult for the average worker or student,” he noted.
Hannah Essel, a university student, shared a similar view, saying personal priorities often determine spending decisions.
“National pride matters, but basic needs come first. If I have to choose between essentials and buying a jersey, I will prioritise my needs,” she said.
Despite concerns over cost, traders maintain that sales remain strong, reflecting the enduring passion for football among Ghanaian supporters.
Ghbuss
March 4, 2026
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