Accra, March 12, – The Ghana
Export Promotion Authority (GEPA) is holding a four-day training programme in
export marketing fundamentals for over 30 exporters to enhance their
knowledge and skills for the
international market.
The aim of the workshop is to
support the export community to acquire managerial, technical and trade
capacity as well as understand the current global export trends to give Ghana a
competitive edge.
Opening the first edition of the
2018 training programmes, Ms Gifty Kekeli Klenam, the Chief Executive Officer
of GEPA, said the training was being held at a time the Authority was making
efforts to develop and reposition Ghanaian products in domestic and
international markets.
She said GEPA is a leader in
quality assurance in the training of exporters and urged the participants to
take advantage of the skills training programmes.
“These programmes enhance and
expose exporters to opportunities available to maximise returns in the
production and sale of their products and services on the local and
international markets,” Ms Klenam said.
She said GEPA’s strategy was to
ensure Ghana’s ongoing international competitiveness in the area of export to
the achievement of the set target of $10 billion in export earnings.
“To achieve this, GEPA believes
we must have businesses and workers equipped with the skills they need to seize
new opportunities and to determine their own path,” Ms Klenam said, adding that
GEPA was determined to make Ghanaian businesses ready to take advantage of the
unprecedented economic development across the globe.
To be able to achieve this, Ms
Klenam said GEPA had developed an export curriculum focused on helping equip
businesses with the know-how required to enter markets, develop and maintain a
strong position for products and services for business growth and increase
export earnings.
She said GEPA has embarked on a
rebranding exercise to properly position it to provide the needed support to
exporters to become competitive and engender economic transformation.
Among the topics being treated
are Export Marketing Research, Product Planning and Product Adaptation, Legal
Contracts and Negotiations, Sanitary and Photosanitary Specification and Export
Procedures and Documentation.
The Ghana Export School was set
up by GEPA, the National Export Trade Support Institution of the Ministry of
Trade and Industry (MOTI) responsible for the facilitation, development and
promotion of Ghanaian exports in 1987, to address the training needs of the
export community.
GNA
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