Accra, Nov. 27, - Kasapreko
Company Limited, has unveiled Charles Nii Armah, popularly known as Shatta Wale
a popular dance hall musician as the brand ambassador for its Storm Energy
drink.
The brand Ambassador tagging was
aimed at making the drink the leading and most sought after in the country.
Mr Richard Adjei, the Managing
Director of Kasapreko Company Limited, said the company chose Shatta Wale to be
the brand Ambassador because of his hardworking, versatile and energetic
attributes.
He added that the company was
excited about their partnership with Shatta Wale and were looking forward to
the great things ahead of the relationship.
"Our Storm Energy drink
brand ambassador we are unveiling today is hardworking, multi-purpose, and
active. No other artiste churned out as many songs as Shatta did last year.
“His songs always top the charts
and bring life to any gathering. Shatta Wale is also authentic, original and
has stayed true to his roots with his genre of music," he said.
Mr Adjei added that, the drink
was the first energy drink produced by the company and was made under the
strictest quality.
The energy drink has been in the
Ghanaian market since April, 2016 and was the latest product of the
non-alcoholic beverages produced by Kasapreko Company Limited.
Speaking to the media during the
event, Shatta Wale said he had always looked forward to working with great
companies in the country like Kasapreko.
The Dancehall Artiste said he was
grateful for the opportunity given to him by the company and that the slogan of
storm energy; 'work hard, play hard' attracted him to work with Kasapreko.
"I want Ghanaians to be
proud of things produced in the country. I accepted storm energy drink because
it was made in Ghana. I would like Ghanaians to patronise the drink and
products from Kasapreko even when they are outside the country," he added.
Speaking to the Ghana News
Agency, Miss Eunice Adjei Boateng, the Director of Sales and Marketing of Water
and Carbonated Soft Drinks for Kasapreko Company Limited, said the company
chose Shatta Wale as the brand Ambassador because of his passion for his music
and his status as the biggest artiste in the country.
She stated that the drink was
unique in every form like all products from Kasapreko and that the drink stood
for creativity, uniqueness and passion just like its ambassador.
She urged Ghanaians to patronise
it because of its functionality of energizing whoever drank it as well as its
refreshing taste compared to other brands on the market.
She reiterated that the drink was
not to be drunk by pregnant women and persons below the ages of eighteen.
GNA
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